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Andrew Finlayson

EVP
SmithGeiger

Andrew Finlayson is the Executive Vice President of Digital and Social Media Strategies at SmithGeiger where he works with leading media companies on strategies for broadcast, digital, streaming, and content monetization. He joined SmithGeiger after being a John S. Knight Fellow at Stanford University. He is the recipient of numerous local Emmy and Edward R Murrow regional awards, has reported from Asia, Mexico, Europe, Russia and across the US, and before Covid-19, regularly spoke at industry conferences regarding audience trends. He is also the author of the business book, “Questions That Work” (Harper Collins) that has been translated into five languages.

Paul Spingola

Creative Services Director
WFLA

Creative Services Director Paul Spingola has worked in television for more than 30 years. He began at WFLA, the NBC affiliate in Tampa, Florida in 2020. Prior to WFLA, Spingola worked at WTNH, the ABC affiliate in Hartford, CT as Director of Marketing and Digital Media. He also served as Interim General Manager during the station’s transition from Media General to Nexstar Broadcasting. Prior to joining WTNH, Spingola held positions as a promotion producer at CNN, CBS Television Distribution’s “Inside Edition” and KXAS-TV, the NBC affiliate in Dallas.

Spingola believes the key to success in television station marketing resides in the strength of the station’s brand. Delivering on your brand promise, meeting the customer’s expectations on their terms and delivering a best-in-class experience will set you apart from your competition.      

Through the years, the members of Spingola’s departments and he have been recognized by the industry with 24 Promax Awards and 15 Emmys. He has participated in seminars at Promax multiple times on topics such as “How to Win the Late News War.”  He has also served as President of the ABC affiliate marketing board, a member of the ABC digital committee and currently serves on the NBC Station Marketing Counsel.

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Tracy Acord Oliver

Creative Services Director
WTAE – Hearst Television

Tracy Acord Oliver has been with Hearst Television since 2007. She started at WTAE the ABC affiliate in Pittsburgh, as a one-man band topical producer, then worked as the assistant CSD, before being promoted to CSD in 2014. Prior to Hearst, she worked at stations across the country – including Wyoming. She is a fierce defender of brand, loves to collaborate with her fellow CSDs and uses her mean “mom” face when necessary. Her pet peeves include rude people and reporter updates that only include the words “I’ve got sound.”

Lee Hunt

Founder
Lee Hunt LLC

Lee Hunt is the founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, content architecture, and competitive analysis for entertainment brands.

Lee is a strategist and industry thought leader. His success in launching and positioning entertainment brands, in addition to his ground-breaking work in audience management, have set many of the standards for our industry.

Lee is also the publisher of CMOintelligence, the syndicated service that tracks and analyzes the on-air marketing of linear & streaming services.

Gregg Schraufnagel

Creative Services Director
E.W. Scripps

Gregg Schraufnagel is the Creative Services Director at TMJ4, Milwaukee. He has been with the NBC affiliate since 1998 and is a past NBC Station Marketing Council member. His Promax memories go all the way back to Tina Turner in Chicago! Schraufnagel is a graduate of the University of Minnesota. He is grateful for his creative team back in Milwaukee!

Jessica Rappaport

Director of Creative Services
KOMO/Sinclair Seattle

Jessica Rappaport is no stranger to PROMAX. She has worked in Creative Services for local affiliates in Lexington, Augusta, Oklahoma City, Norfolk and Sacramento. Jessica spent five years as a Senior Marketing Consultant for Frank Magid Associates and nine years as the Vice President of Marketing for Scripps. Jessica joined the KOMO Creative Services team 18 months ago and also oversees Seattle Refined, a 30-minute lifestyle show as well as its digital and social media platforms. Jessica and the Creative Services Team recently produced, wrote and edited a 30-minute documentary about the Pike Place Market, which is currently up for two Northwest Emmy Awards. She is happy to be here – welcome Jessica Rappaport.

Courtney Leitschuh

Creative Services Director
WRTV | EW Scripps

Courtney is full of wonder and seeks connection in everything, particularly in memes. Some are so spot on, right? Discovering moments of belonging and togetherness inspire all aspects of Courtney’s life.

Courtney began her broadcast career at WCPO in Cincinnati, Ohio. From there she moved to Miami, Florida, taking a creative marketing position at the NBC O&O. With 8 years of producing experience, Courtney made the leap to management and accepted the creative services director position at WANE-TV in Fort Wayne, Indiana – her home state. Courtney jumped market size and moved to Indianapolis, where she is now an award-winning creative services director at WRTV.

When not collaborating with her team or laughing at memes, Courtney can be found bribing her kiddos and husband with sour straws in exchange for watching just one uninterrupted episode of Downton Abbey. Yes, she is that far behind on popular programming.

Dave Baumann

Marketing and Creative Director
Stephen Arnold Music

Dave Baumann is currently Marketing and Creative Director for Stephen Arnold Music. He was previously head of marketing for WXYZ-TV, Detroit, MI; KSTP-TV, Mpls./St.Paul, MN; and KIRO-TV, Seattle, WA, and was Art Director for KTCA-TV, Mpls./St. Paul, MN. He has served on the affiliate boards for both CBS and ABC (chairman), and has won numerous local Emmy awards, as well as PROMAX and BDA awards. He lives in Traverse City, MI with his wife Pam and their dog Archie, and enjoys sailing, boating, biking, golf, skiing, snowshoeing, local theater, playing guitar and singing.

Carly Munoz

Creative Services Director
WOOD TV (Nexstar)

Carly Munoz is the Creative Services Director at WOOD TV8 & ABC 4 in Grand Rapids, Michigan. She has been a member of the ABC Affiliate Marketing Board and will be serving as Chair in her upcoming term. She has recently led her team through a re-brand for ABC 4, and loves to bring special projects to life through creativity & innovation. Carly is known for focusing on the details and making her station stand out through campaign-driven multi-platform promotional strategies. Outside of the office you can find her dreaming about the next family vacation, obsessing over her bulldog or binging everything on Bravo TV.

Liz Huszarik

EVP & Chief Research Officer
Warner Bros. Discovery

A life-long and passionate fan of television, I currently serve as Executive Vice President, Chief Research Officer for Warner Bros. Discovery, overseeing the company’s Global Research, Insights & Analytics organization – an Industry leading, innovative, fully integrated cross-disciplined research group consisting of more than one hundred researchers, analysts and data scientists. Our centralized research organization has a significant remit that includes: Warner Bros. Pictures Group, HBO and HBO Max, the Warner Bros. Television Group, DC, Cartoon Network, Adult Swim, TCM, Cartoon Network Studios, WB Animation, TBS, TNT, truTV, Wizarding World and Consumer Products and Experiences, as well as their attendant titles, brands and franchises. I also oversee the FanLab, a state-of-the-art, in-house Consumer & emerging technology consumer testing center which I developed nearly a decade ago.

Steve Donald

Vice President, Creative Services
FOX 32 Chicago

Vice President, Creative Services for Chicago’s FOX Affiliate

Alain Sylvain

Founder & CEO
SYLVAIN

Alain is the Founder and CEO of SYLVAIN, a strategy and design consultancy that provokes progress for companies, people and society at large. Clients include Google, American Express, Spotify, Airbnb, BlackRock, Amazon, Diageo, GM, the NBA, UBER, New York Times, Nike, Apple and others. Founded in 2010, the company is headquartered in NYC, with offices in Amsterdam and Richmond, VA, and is a Certified B-Corporation.

Amanda Curry

Marketing Director
WCSC

Amanda Curry is the Marketing Director at WCSC-TV5, the CBS affiliate in beautiful Charleston, South Carolina. Curry also serves as Chair of the Gray Marketing and Creative Services Advisory Council. She is a graduate of The Ohio State University.

Danielle Ray

Creative Services Director
KMOV, Gray Television

Danielle is a fierce and energetic leader who’s guided creative teams in television and film across the country. Currently serving as Creative Services Director for KMOV in St. Louis, she’s also led non-profits including serving as president of Women in Film & Media KC. Most importantly, she’s a boss mom to the coolest nearly two-year-old you’ll ever meet.

Kent Welch

Vice President of Promotion and Marketing, Creative
Sinclair Broadcast Group

Kent Welch began his TV career in Kansas City, MO as a studio camera operator. He worked his way into the busy Newsroom as a Morning News Editor. This evolved into the News Special Projects Editor and weekend Videographer position. In these roles he learned the nuances of long-form News reports and storytelling. Always interested in engaging viewers, when he got the chance he moved into the glitzy Promotions Department.

Sinclair Broadcast Group offered him their Promotion Manager position at their duopoly in Milwaukee, WI. Two years later, he took the Creative Services Director position in their (then) largest market, Tampa, FL. After a few years he added on the duties of Regional Promotion Supervisor. In 2014 he moved to a full time corporate position as Director of Marketing. In 2021 he became Vice President of Promotion and Marketing, Creative.

Kent’s favorite parts of the job are collaborating with the passionate Sinclair Promotion Managers, the talented Designers and the dynamic Corporate Marketing Team. On a daily basis he gets to focus on Sinclair’s diverse stations, assisting their growth channels and RSNs, and supporting their Apps and brands. Outside of work Kent spends his time with his family, working on his home, and producing content for his creative projects.

Robyn Keeney

Marketing Director
Nexstar

Robyn Keeney grew up without a television, and she’s been in awe of it ever since. Seven years after kicking off her TV career as a line producer, she realized marketing staff got weekends and holidays off. She made the switch and didn’t look back. Keeney has a passion for marketing, a knack for leadership, and the most understated southern accent of any Ohio native.

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